Connecting with stakeholders, campaigning in stores
Our long association with ASDA encompasses campaigns and communications programmes to help position the retailer as a leader in responsible business, a resource at the heart of the community and a brand that combines affordability and sustainability.
In 2014, we provided board-level strategic support to help articulate ASDA's five year business strategy, creating a clear and compelling narrative, and a visual language to capture the essence of the strategy and make it accessible, engaging and inspiring for all employees.
We also developed the Community Life programme, which uses ASDA stores to focus community engagement activity on those things that are important to each local area. More than 500 stores were provided with employee toolkits, briefing materials, branded clothing and a designated Community Life hub, encouraging customers and their families to join in – energising employees and increasing footfall in stores in the process.