A call to action on strategic priorities
Our challenge for Royal Mail Group was to create and apply a new, cohesive visual identity and name-style to build fresh awareness and pride in the organisation's environment strategy and activities.
Let's Deliver was selected as a unifying force and an encouraging call to action to everyone to play their part. Strong use of iconography ensured that the solution could be successfully applied across the six strands of Royal Mail Group’s environmental activity and communications, and sit comfortably within the main Group brand style.
The flexible Let's Deliver look and feel, supported by templates and guidance for managers, has already been applied to a new campaign and associated workplace materials designed to further promote recycling by employees, in particular to reduce contamination within waste collection streams.