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Schering-Plough - Questions Answered
The ‘Questions Answered’ toolkit was designed to help NHS organisations create their own social marketing campaigns, specifically aimed at raising awareness of contraceptive choice among 16–24-year-old women.
Corporate Culture worked with pharmaceutical company Schering-Plough to create the kit, which features an interactive guide covering everything from strategy and planning to implementation.
We broke the process down into six simple steps, modelled on established social marketing best practice. These modules can be followed in full, as a complete, long-term process guide, or used as standalone units by more experienced organisations.
The kit also features a range of ready-made materials, including posters, bus ads and advertising scripts, that can be adapted for local use.
To find out what we could do for you, fill in the form and get in touch.