October 2011

Ian Smith to join Corporate Culture as Deputy Creative Director

We are thrilled to announce that Ian Smith, current creative director of m-four, Manchester City Council’s in-house creative department, will be joining us this month in the Corporate Culture London Office.

Ian is a fantastic talent and very well regarded in the creative industry. He has lead the in-house creative team who have made a notable difference to Manchester from increased recycling rates, attracting more foster carers, improving school attendance figures to driving footfall to major events in the city and the latest 'do it online' communication to encourage customers utilising services via the web.

You can read more about it in today’s The Drum article here.
  

A showcase of our recent work

It’s been a busy year in the Corporate Culture camp and we thought it was high time we made a bit of noise about just a few of the fantastic behaviour change campaigns we’ve helped bring to life with our clients in 2011.

We partnered with Pfizer and the Liverpool Heart and Chest Hospital and local hair salons to help improve the heart health of women in the North West.  

We developed an innovative skin cancer awareness campaign with Cancer Research UK and Dorset Cancer Network to improve early detection of skin cancer among men aged 50 and over in Dorset.

We worked with the Versus Cancer Alliance to launch their Cancer Chancer campaign by introducing a special GP character to each conversation.

We worked with Anglian Water to launch their world leading corporate social marketing campaign, Love Every Drop, which puts water at the heart of a new way of sustainable living. The regional launch of the campaign culminated in a spectacular projection mapping event that transformed Guild Hall in Peterborough’s Cathedral Square. You can watch it here

Social Marketing Network roundtable:
How to create collaborative partnerships in a Big Society


Guest speaker: Sir Stephen Bubb, CEO, Association of Chief Executives of Voluntary Organisations (ACEVO)

Next Tuesday 11th October, Sir Stephen Bubb, CEO of the Association of Chief Executives of Voluntary Organisations will be presenting as part of Corporate Culture's Social Marketing Network.

Stephen is Chief Executive of ACEVO – a dynamic and high profile UK body, where his work on leadership, sector funding and public service reform has radically shifted attitudes and policies. In 2007 he became Secretary General of Euclid Network, the European body for Third Sector leaders. He is the Chair of the Social Investment Business, the largest social investor in the UK. He is a member of The Commonwealth Foundation's Civil Society Committee. He received a knighthood in the New Year's Honours, 2011.

He has been in major national roles in the TGWU, NUT and the AMA (Association of Metropolitan Authorities) and was Founding Personnel Director of the National Lottery Charities Board. He was a Councillor in Lambeth and an active member of the health authorities for Guys and St Thomas' over two decades. Much in demand as a speaker and media commentator both here and abroad promoting the country's Third Sector. His Bubb’s Blog is the most widely read in the sector and is part of the national blog archive.