The power of organisational narrative

Our lives are shaped by stories and narratives from water-cooler gossip, to the latest TV box-sets, to how we interact with our favourite brands, to the debates that shape our political choices.

Narratives satisfy a fundamental human need to understand and structure a flow of information from the establishing context to the clear conclusion. They shape all of human interaction, and for businesses, a powerful narrative is the backbone of all internal and external communications.

Earlier this month we held an interactive workshop exploring this power of narrative to engage, empower and drive change. This Discovery Session was attended by business leaders from a variety of industries, including the water, energy, retail, finance, construction, transport, telecommunications and public sectors. It’s the second time we’ve run this Discovery Session in a few months, and both times the sessions were significantly oversubscribed.

Delegates engaged in a vibrant, dynamic debate on the essential role of narrative for businesses, and how a good narrative helps any organisation to articulate its story in a way that engages and inspires customers, empowers colleagues, and reassures shareholders and other opinion formers.

Delegates further discussed how their own organisations currently employ storytelling and narrative, internally and externally, and how they might start to shape these brand narratives to better inform wider communications challenges.

To register your interest in attending one of our upcoming Discovery Sessions please contact Elaine Smith at