To ensure the long-term viability of its business, Anglian Water needed to think decades ahead. After working with the client to define and embed the company’s vision and values, our research and insight defined customers’ attitudes to water and what would motivate them to embrace a more sustainable approach to its use.
We brought to life the resultant ‘Love Every Drop’ brand and strategy with a vibrant look and feel, featuring typographic, illustrative and photographic elements. This vivid and engaging approach has graced everything from the programme’s key launch manifesto, to consumer-facing materials like domestic bills, advertising and vehicle livery.
Two years later, water leakage was down 20% with 60 million litres being saved every day. Our subsequent ‘Keep it Clear’ campaign for Anglian Water built on this successful approach, reducing sewer blockages by 59% across eight target areas.