Launched in the UK in 2012, FCC Environment is part of a global environmental services group. Our challenge was to create a distinctive brand proposition that positioned the business as dynamic, innovative and at the forefront of the waste management sector.

Our approach was to demystify the processes and technology at the core of FCC Environment’s five service areas and to bring this expertise to the fore in one engaging, comprehensive graphical solution.

A flexible but powerful graphic brand was complemented by the strapline ‘From Waste to Resource’, capturing the essence of the FCC proposition. Wide-ranging digital and print applications – including a vivid brand animation – have harnessed the inherent dynamism of the new look and feel to connect with employees and customers.