SEGRO is a FTSE100 listed owner, asset manager and developer of modern warehousing and light industrial property.
With a portfolio spread across the UK and nine continental European countries – and recent, well-publicised security breaches by government and large organisations permeating the public consciousness – SEGRO wanted to raise colleagues’ awareness of the importance of keeping information confidential, wherever they are.
To ensure maximum cut-through and reach across all locations and languages, SEGRO required a simple, unambiguous call-to-action, along with a set of easy-to-follow behaviours that could be adapted by all. Most importantly, creative had to be memorable and bring to life the positive campaign message, promoting continued responsibility without implicating a sense of blame.
Enter the Watchers and Listeners and the Keep It Confidential campaign: a multi-platform, darkly-comic series of animations and physical/digital touchpoint prompts, focusing on key behaviours for keeping things confidential when in the office, out and about, working remotely or socialising with colleagues and contacts.