WWF’s ‘Truly Global’ initiative aims to drive the evolution of the WWF Network to enhance its ability to deliver outcomes and impact, and achieve its mission and strategic goals. We have worked with WWF on two of its Truly Global internal transformational initiatives: ‘Critical Contributions’ and the ‘New Funding Model’.

Critical Contributions aimed to empower WWF country offices to maximise the impact and value of their own activities by defining their most compelling priorities from a global to local level, and the wider value they bring to the WWF Network. We developed a strategic planning toolkit and an infographic to help each country office define its contributions to global conservation in an eye-catching visual snapshot.

We harnessed the Critical Contributions approach to create an engaging animated film to bring to life WWF’s New Funding Model. This has been rolled out across the Network and is now helping employees embrace the new Model, supporting the delivery of maximum conservation impact.