Behavioural science shows that 95% of human decisions are made subconsciously and intuitively, guided by our innate biases and emotions. Yet traditional creative communications are too-often designed for conscious, rational thought, and fail to effectively influence behaviour.

At our upcoming Discovery Session, Ian Birkett and Joe Glassfield will share the key behavioural creative techniques that can optimise your design process, marketing campaigns and brand communications to work with – not against – the realities of human decision-making.

Your hosts
Our Creative Director, Ian Birkett, has been in design for more than 25 years, delivering insight-led creative campaigns and brands for clients including Asda, Unilever, Anglian Water, Compass, Microsoft, the NHS and WWF. For WRAP’s national recycling programme Ian created the instantly recognisable recycling loop found on millions of print and packaging items across the UK. He also regularly delivers classes on the use of brand communications to deliver behaviour change.

Joining Ian is Joe Glassfield, Behavioural Design Director. A behavioural scientist by trade, Joe has worked with HSBC, E.ON, Pepsi, and Sky amongst many others to understand and design communications for human behaviour.

Join us

To join us on Thursday 9 July, 9:30am-11:30am. Sign up using the form below or email

Please note: we will now be running this session digitally via Zoom.

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