Behavioural science shows that 95% of human decisions are made subconsciously and intuitively, guided by our innate biases and emotions. Yet traditional creative communications are too-often designed for conscious, rational thought, and fail to effectively influence behaviour.

At our upcoming Discovery Session, Ian Birkett and Chris Nelson will share the key behavioural creative techniques that can optimise your design process, marketing campaigns and brand communications to work with – not against – the realities of human decision-making.

Your hosts
Our Creative Director, Ian Birkett, has been in design for more than 25 years, delivering insight-led creative campaigns and brands for clients including Asda, Unilever, Anglian Water, Compass, Microsoft, the NHS and WWF. For WRAP’s national recycling programme Ian created the instantly recognisable recycling loop found on millions of print and packaging items across the UK. He also regularly delivers classes on the use of brand communications to deliver behaviour change.

Joining Ian is Chris Nelson, our Associate Creative Director. Chris is a concept-driven, multi-disciplinary creative with over 20 years’ experience in the design industry, and a focus on providing novel, creative solutions to communication challenges. He has delivered best-practice branding, design and culture change programmes for clients including Hoover, Barnardo’s, Redrow, and British Red Cross.

Join us

To join us on Thursday 23 April, 8:30am-10:30am, sign up using the form below or email Please note: we will now be running this session digitally via Zoom.

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