Behavioural science has gained significant attention and popularity in recent years following books such as Predictably Irrational and Thinking, Fast and Slow. Companies are increasingly interested in, but struggle to fully understand and leverage, the latest behavioural science to make breakthrough health, safety and environmental improvements.
Benjamin Buckby will be leading this session sharing the very latest insights, implications and applications of behavioural science to increase the effectiveness of your health and safety interventions, communications, training, policies, practices and working environments.
Benjamin has been working in the business of changing behaviour (employees, customers and consumers alike) for almost a decade. He has worked in various strategic and leadership roles in marketing, advertising and social/market research with clients spanning private, public and third sectors in the UK, Europe and Middle East, including RBS, Willmott Dixon, ITV and Northumbrian Water, amongst many others. He also regularly delivers behaviourial science training for the Market Research Society.
Joining him will be Sandra Palmer, who has been a Director with Corporate Culture for over 10 years leading projects that create deeper engagement with employees, stakeholders and customers for companies such as Segro, Marshalls, National Grid, United Utilities and Biffa as well as 20 years in-house experience leading communications, engagement and marketing teams for FTSE 100 companies and government funded organisations.
It promises to be an invaluable session for all those senior professionals wanting to learn how to more effectively understand and influence behaviour to deliver the competitive edge
This session has now passed – but we’ll be running it again soon! To register your interest, please contact Elaine Smith.