Brains, biases and transport futures: How to apply behavioural science to better understand and influence travel behaviours

 

The transport sector faces many behavioural challenges and exciting opportunities – from modal shift and urban mobility, to user experience and autonomous vehicles. A focus on people is central to the future of transport and urban mobility. Understanding how people actually make decisions – the hidden heuristics, biases and emotions – is key to optimising transport services, products and communications that work with (not against) the realities of human decision-making.

Benjamin Buckby, our Head of Behavioural Sciences, will be sharing the very latest behavioural insights, implications and applications from across the transport sector, exploring how you can make it easier for people to make better travel choices now and in the future.

Benjamin has worked in the business of choice for over a decade, helping companies to activate behavioural science to increase the effectiveness of their insight, communications, CX, products, services, and more. His clients include Toyota Financial Services, Auto Trader, Network Rail, Arriva, and Transport for London amongst many others. He is a proud winner of a Nudge Award – the world’s first behaviour change awards – and regularly delivers behavioural insights and activation workshops for the Market Research Society and many of our other clients.

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