The transport sector and how we travel has been turned on its head in the space of just a couple of months. New travel behaviours have emerged and habits changing both in the short- and long-term. Less commuting, more remote working. Less business trips, more videoconferencing. Less high street shopping, more home deliveries. Less public transport use, more walking and cycling. Less ride-sharing, more single-occupancy car journeys. And so on.
Whilst coronavirus presents many challenges to the sector, it is also a unique opportunity to redesign how transport is delivered and used in the new normal (whatever that might look like).
Benjamin Buckby will be leading this session sharing the latest insights and changes in travel behaviour, as well as behavioural design methods and tools for designing behaviourally-optimised solutions to influence how, where, when and why we travel in the future.
Benjamin has been working in the business of changing behaviour for over a decade – helping some of the biggest brands and companies to activate the latest behavioural science and design thinking to increase effectiveness of their research, communications, UX/CX, product and service design. His experience in behavioural design and insight spans the UK, Europe and Middle East with clients from across private, public and third sectors, including Auto Trader, Virgin Trains, Heathrow Airport, Network Rail, Centrica, Telefonica, and HSBC, amongst many others. He is a proud winner of a Nudge Award – the world’s first behaviour change awards – and AURA Most Inspiring Agency Speaker Finalist.
Benjamin will also be joined by Nakita Haland, Senior Behavioural Designer. Nakita has a wide range of experience leading digital, cultural and behavioural change projects for clients such as WWF International, Compass Group, SEGRO, Education Scotland, and Essex County Council. She also delivers in-company behavioural sciences training for many of our clients and the Market Research Society (MRS), as well as leads on UX research and design workshops.
To join us on Thursday 11 June, 9:30am-11:30am. Sign up using the form below or email Elaine.Smith@corporateculture.co.uk.
Please note: we will be running this session digitally via Zoom.