Sound and Music: turn up the volume on your hidden superpower!
Imagine you had a superpower and chose never to use it. You have, it’s music. And now Corporate Culture invite you to join us to explore how to you can unleash it.
We’ve seen during the pandemic how so many people are using music to connect remotely. It’s even more powerful live, and re-connecting with employees, customers and communities as the lockdown is lifted is going to be key.
Science tells that sound is the only sense to light up the whole brain. It commands attention, empathy, emotion, identity and action. It reduces stress and releases the happy hormone oxytocin.
Increasingly, companies are moving beyond a visual-only approach to creating corporate identities. Sound and vision together can help achieve cut-through and engage employees and customers emotionally.
“Music taps into primitive brain structures involved with motivation, reward… emotion (and memories).” Daniel Levitin Record producer and neuroscientist.
At our Sound and Music discovery session, we will share how music works and the benefits of a Sound Strategy. We’ll allow plenty of time for discussion.
The event will be hosted by our Chairman, John Drummond, and by Rick Blaskey, who has been described as the David Attenborough of the music industry. Rick manages highly successful global artists and is the man behind songs like “Three Lions” for the English FA and “World in Union” for successive rugby world cups.
It promises to be an invaluable session for marketing, communications and HR directors and senior managers keen to explore how sound and music can more fully engage employees and customers. And it’ll be fun, too.
To join our digital Discovery Session on Thursday 29 October 2020 (9:30am-11:00am), please email Elaine Smith, or sign up using the form below.
Please note: this session will be delivered using Zoom web conferencing.