The Emotive Brand – new thinking on brand and culture
Join John Drummond, Chairman of Corporate Culture Group, and Ian Birkett, Creative Director, at our upcoming digital Discovery Session, where we explore the three major accelerators for purpose-led change: our diversity of thought, our senses, and our social nature.
The session will reveal how we can harness these fundamental human drivers to activate and deliver real change, while answering big questions like:
- How do we break out of traditional models and engage employees and customers to bring purpose to life?
- How can it be done in a way that motivates colleagues, earns trust and increases the chance of successful transformational change?
It promises to be an invaluable session for those seeking the latest behavioural insights to help them deliver transformational change.
During his two decades leading Corporate Culture Group, John has helped many organisations shape creative and strategic solutions to complex issues around customer and stakeholder engagement, sustainable business and sustainable behaviour change. He has also authored a series of cutting-edge behavioural reports, including Motivating Millions and Human, which explore how business can harness behavioural insight to drive transformational change, and hosts our monthly Roundtable sessions – each chaired by a leading-edge thinker in sustainable business, culture change or stakeholder engagement.
Ian has been working in design for more than 25 years, delivering insight-led creative campaigns and brands for clients including Asda, Unilever, Anglian Water, Compass Group, Microsoft, the NHS and WWF. He also regularly delivers classes on the use of brand communications to deliver behaviour change.
Join us on Thursday 16 July, 9:30am-11:00am. Sign up using the form below or email Elaine Smith. We hope to see you there. Please note: this is a digital session, delivered via Zoom.