As the UN warns that climate-related disasters are now happening at the rate of one every week, and with the UK Parliament having declared a ‘climate change emergency’, experts acknowledge that a successful response will not only require technology and infrastructure, but changes to our way of thinking.

“It’s not really about the hardware in our cities, it’s about the software in our heads. It’s about how we think and behave.”

Sir James Bevan, CEO Environment Agency

Only by harnessing deep insight into the biases underlying the behaviours of customers, colleagues, citizens and collaborators can organisations achieve the required step-changes to help weather the storm.

Hosted by our Insight Director Belinda Miller and Chairman John Drummond, the session will include the latest behavioural insights, case studies and practical tools to help you better understand human decision-making, and how to influence your audiences to improve resilience to the impacts of climate change.

Belinda has more than 20 years’ experience of delivering insight-led strategies to drive sustainable behaviour change and help people transition to a zero-carbon future. Her work has informed many award-winning interventions proven to measurably change behaviours for public, private and third sector organisations, including Defra, NHS, WRAP, WWF, nine of England’s regulated water and energy companies, and over 50 local government bodies.

During his two decades leading the business, John has helped many organisations shape creative and strategic solutions to complex issues around customer and stakeholder engagement, sustainable business and sustainable behaviour change. He has also authored a series of cutting-edge behavioural reports, including Motivating Millions and Human, which provide insight into how business can harness behavioural insight to drive transformational change.

 

A little related reading:

https://www.theguardian.com/environment/2019/jul/07/one-climate-crisis-disaster-happening-every-week-un-warns

https://www.theguardian.com/environment/2019/jul/10/uks-preparation-for-climate-crisis-like-dads-army

 

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