How to use behavioural design to encourage citizens to make better choices

Influencing citizens to make decisions to protect personal and planetary health is essential if we are to find ways to adapt and thrive in our ever-changing world. According to the Committee on Climate Change, 62% of future emissions reductions depend on citizens changing our behaviours, yet we are falling short.

So how can we use behavioural design to shape decision making and encourage citizens to adopt greener, healthier, lifestyles?

In this session, we will share the latest insights into how to design behaviourally informed communications and campaigns, drawing on examples of using behavioural design to influence choices around health, diet, travel and resource efficiency.

Join us

Join us on Thursday 29 September, 9:30am-11:00am. Sign up using the “Register here” button below.

Please note: we will be running this session digitally via Zoom.

Your hosts

Belinda

Insight Director

Belinda is fascinated by new thinking and loves challenging conventional wisdom to spark new solutions to complex problems. Energetic, direct and a stickler for detail, she’s happiest at the intersection of insight and ideas, creating evidence-based strategies to help people and organisations achieve their fullest potential. Belinda learned her craft during a decade working for global advertising agencies, and has spent the last 15 years helping to change behaviours for good.

Ian

Creative Director

Ian’s passion is turning what often seem to be incredibly complex problems into simple, bold and visually engaging solutions. In his 20 years as a graphic designer, he has worked with a huge range of clients, all of which presented unique challenges and required bespoke solutions. Ian’s approach to design is underpinned by the watchwords ‘cohesive not consistent’, where cohesive design embraces personality, flexibility and longevity, yet retains a strong, recognisable theme at its core.