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Strategy

Create, communicate and activate compelling strategies in an age of continuous uncertainty

Only 10% of strategy is about defining the strategic framework. The other 90% is about bringing it to life by motivating colleagues and customers.

There are three critical factors in creating successful long-term strategies. First, having your finger continually on the pulse of context. Second, transformation based on a deep understanding of people. Third, authentic, believable dialogue that creates trust and belonging.

1
Shaping and framing strategies

We need to create strategies that give colleagues freedom within a framework. But, as uncertainty is continuous, strategic frameworks need to continually adapt. The idea of revisiting strategy once every three or five years is dead in the water.

We can help with

  • Articulating business purpose, vision and mission

  • Futureproof context reviews

  • ESG prioritisation and alignment
2
Bringing strategies to life

Strategy is meaningless if it isn’t activated. We help create momentum, human-centred transformational programmes, cultures that encourage innovation, and behaviour-change programmes that achieve impact.

We can help with

  • Strategic behavioural frameworks

  • Human-centred transformation projects

  • Cultures of innovation and belonging

  • ESG into action
3
Creating compelling narratives, dialogue and communications

One of the key findings of both the 2024 World Economic Forum Global Risks Report and the 2024 Edelman Trust Barometer is the critical importance of trusted, accurate, balanced communications. The Post Office scandal of 1999 – 2024 is, on its own, a compelling case of how not to act.

We can help with

  • Strategic narratives

  • Visualising strategy

  • Storytelling

  • Strategy engagement plans

  • ESG truth well told

A world of challenge and opportunity

10+

The majority of CEOs are facing 10 or more global contextual challenges

40%

40% of CEOs think their organisation won’t be economically viable in ten years time

50/50

CEOs want to spend as much time reinventing their business as improving current performance

24%

24% of CEOs believe, over the next three years, ESG will have the greatest impact on their customer relationships.

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