The Emotive Brand – new thinking on brand and culture

Join John Drummond, Chairman of Corporate Culture Group, at our inaugural Insight for Leaders session, where we explore the three major accelerators for purpose-led change: our diversity of thought, our senses, and our social nature.

The session will reveal how we can harness these fundamental human drivers to activate and deliver real change, while answering big questions like:

  • How do we break out of traditional models and engage employees and customers to bring purpose to life?
  • How can it be done in a way that motivates colleagues, earns trust and increases the chance of successful transformational change?

It promises to be an invaluable session for directors and executives seeking the latest behavioural insights to help them deliver transformational change.

About John 

During his two decades leading Corporate Culture Group, John has helped many organisations shape creative and strategic solutions to complex issues around customer and stakeholder engagement, sustainable business and sustainable behaviour change. He has also authored a series of cutting-edge behavioural reports, including Motivating Millions and Human, which explore how business can harness behavioural insight to drive transformational change, and hosts our monthly Roundtable sessions – each chaired by a leading-edge thinker in sustainable business, culture change or stakeholder engagement.

About Insight for Leaders sessions  

Insight for Leaders sessions are aimed at directors and executives from business, government and not-for-profit organisations. They are engaging, insight-driven events that encourage debate and discussion by pragmatists working to deliver transformational change and sustainable success.

Join us

Join us on Thursday 25th June in central London, from 8:30am-10:30am. Sign up using the form below or email We hope to see you there.

Register your interest

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