Our Motivating Millions report, which quantifies for the first time the priorities, motivations, strategies and challenges of organisations acting to achieve sustainable change.

With more than 300 participants from across the public, private and third sectors (both UK-based and international), this ground-breaking research answers the big questions around sustainable behaviour change.

The report delves into what people actually mean by sustainable behaviour change; what behaviours organisations are trying to change, and how; and whose responsibility is it to encourage people to act sustainably.

Some of the key findings of the Motivating Millions report include:

  • There is massive support for the importance of sustainable behaviour change, and its value in helping organisations achieve future success.
  • It is also seen as much more of an opportunity than a risk.
  • Around half of respondents are already delivering behaviour change programmes, and another quarter are in the planning stages.
  • There is a clear gap in knowledge, understanding and buy-in to sustainable behaviour change among senior executives.

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