With more than 300 participants from across the public, private and third sectors (both UK-based and international), this ground-breaking research answers the big questions around sustainable behaviour change.
The report delves into what people actually mean by sustainable behaviour change; what behaviours organisations are trying to change, and how; and whose responsibility is it to encourage people to act sustainably.
Some of the key findings of the Motivating Millions report include:
- There is massive support for the importance of sustainable behaviour change, and its value in helping organisations achieve future success.
- It is also seen as much more of an opportunity than a risk.
- Around half of respondents are already delivering behaviour change programmes, and another quarter are in the planning stages.
- There is a clear gap in knowledge, understanding and buy-in to sustainable behaviour change among senior executives.