Reports:

Reason Report

An executive guide to the probable future.

This report seeks to capture the current best available evidence on the probable future. It is designed to help inform thinking on business strategies to achieve sustainable success.

You can use this report to explore the world of risks and opportunities and then use the evidence to ask and answer four key questions:

1) What is your burning platform or reason to act?

2) What is your preferred future?

3) What, for your organisation, are the key transformational programmes that will help you achieve your preferred future?

4) And what actions do you need employees, customers, suppliers and others to take?

John Drummond is Chair of Corporate Culture. He has been a consultant to dozens of organisations over 20 years. Clients have included water companies, regulators (Ofwat), telecoms (O2, BT), energy (EDF Energy), government organisations (NHS, WRAP), retail (ASDA, M&S), banking (Bank of America, RBS, Lloyds Banking Group), FMCG (Unilever) and many others. He is the architect with WRAP of the RecycleNow campaign and Love Food Hate Waste campaigns. His expertise includes long-term strategies, culture change and behaviour change at scale. He was recognised by HR magazine as one of the most influential thinkers in HR 2021. He is the author of several reports including: Future proof (2022), The Human Organisation (2021), Innovation for Everyone (2021), Transformation, Reason and Human. John started life as an award-winning journalist. He worked with IBM for seven years and was group director of communications with United Utilities in the 1990’s. He flirts with photography and song-writing.