How do you build a case for sustainability that puts it at the heart of the business?

The purpose of the “Shared Wisdom” series is to share existing or new tools to help our clients and contacts. This is the first in a series of three ‘how to’ sustainability sprints.

Over the past year How on Earth has collected questions from a wide range of organisations on their biggest sustainability challenges. Three recurring questions came out of these conversations:

  1. How do you build a case for sustainability that puts it at the heart of the business?
  2. How do you help colleagues understand why sustainability matters and how do you engage them practically?
  3. How do you define your role and responsibilities towards customers, citizens and communities to activate change?

This first sprint in the series addresses the first question and will introduce attendees to How on Earth’s five-step process and supporting tools. The session will follow a coaching format and will be hands-on, exercise-based and interactive.

The sprint is best suited to sustainability practitioners and decision-makers who are facing challenges in moving sustainability up the agenda in their organisation. The focus is on challenging the status quo. It will be led by Caroline Leroi, Consultant Director, Tim Parr, Group Development Director and Amy Burgess, Senior Project Manager.

Your hosts

Caroline has over 20 years’ experience of delivering strategic consultancy for organisations focused on sustainable and social change. She has delivered large-scale projects for some of the world’s most ambitious companies, such as Unilever, Marks & Spencer, adidas, Nike, H&M and P&G. At Corporate Culture, she works with organisations such as MTR, SSE, Southern Water and Willmott Dixon.

Tim has over 25 years’ experience delivering compelling strategies for organisations seeking sustainable change and action. He has helped clients such as Royal DSM, The Co-op, KPMG and WWF frame narratives, create communications strategies and engage employees and stakeholders. He has also worked on sustainability with Barratt Developments, British Land, Anglian Water, RICS and the Cambridge Institute for Sustainability Leadership.

Amy has a wide range of experience leading projects spanning behavioural change, employee engagement, branding and creative communications for a variety of clients with a strong focus on sustainable issues such as RSPB, Cambridge Institute for Sustainability Leadership, FCC Environment, United Utilities, Redrow Homes and Network Rail.

Join us

To join us on Thursday 20 May, 9:30am-11:00am. Sign up using the form below or email

Please note: we will be running this session digitally via Zoom.

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