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Posts tagged: Inspiration
Non-alcoholic breweries: policy, branding, and messaging
As a man who likes beer, but sometimes (very occasionally) doesn’t want the alcohol, my attention was caught by an article...
The future we didn’t prepare for A few months ago, on a Monday night in June, Alvin Toffler died peacefully in...
Putting character into your brand
What makes us love (or hate) some brands or cultural objects, and be indifferent to others? Why can one smartphone maker,...
Let your audience do the work for you
Recently Radiohead and the Stone Roses have been giving us a lesson in how to get the right kind of attention...
Designing the employee experience
The importance of ongoing employee feedback I’ve always been interested in the employee experience and the many and multiple things that...