Delivering behaviour change through an improved employee experience

Compass Group provides outsourced food and support services to millions of people around the world every day. It operates in around 50 countries at more than 55,000 client locations.

With sporting stadiums, hospitals, schools, offices – and even castles – forming part of Compass Group’s diverse portfolio, the safety of customers and colleagues is its number one operational priority.

To assist colleagues in promoting the Group’s global Safety First approach at a country level, it operates a digital asset management (DAM) portal, allowing local management teams quick and easy access to a range of consistently branded HSE templates and materials. However, it was felt that there was scope for colleagues to engage more with the portal and utilise its full potential. The Group also wanted to push the limits of the platform’s capabilities and create a more visually appealing aesthetic.

We started by auditing the contents of the portal, restructuring and relabelling the navigation and placement of assets, to streamline the user journey and encourage greater uptake of the desired behaviours: downloading and editing Safety First materials for local communication.

And to improve user experience and awareness, we accentuated key signposts and functionality through use of subtle design tweaks, clear calls to action (via banners and imagery), and the creation of easy-to-follow instructional video guides. The result is an engagingly minimalist portal look-and-feel with a navigation that works for Compass employees, irrespective of territory and language.

Client outcomes

33%

Since 2018, Compass Group’s lost time incident frequency rate has decreased by a third, highlighting a significant improvement in its safety culture.

42%

Since 2018, Compass Group’s food safety incident rate has decreased by 42%.

“We are delighted with the refreshed ‘look and feel’ that the team at Corporate Culture created for our Safety First portal. Already users have said that the re-designed site is easier to navigate and source materials than from before; saving time, cost and effort.”

Nicki Crayfourd, formerly Group HSE Director, Compass Group Plc

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