Culture, purpose and values
The world of work is being transformed, as organisations strive to meet changing needs, and people search for meaning in their brand and employer choices.
In these turbulent times, we can help you become a more human organisation, to create united workplace and remote cultures, connect your people to your purpose and values, and achieve long-term business success.
We can help with
Research and diagnostics
Gain a deeper understanding of your people and your current culture. Start by checking out our new Culture Diagnostic tool.
Plans, interventions and change programmes
Bring your culture to life, inspire colleagues and enable leaders to support change.
Organisational values
Develop human-centric values that resonate with employees, and are aligned to purpose and strategy.
Strategy and blueprints
Articulate your preferred culture and develop the roadmap to get there.
Clear, compelling narratives
Connect people to your purpose, with line of sight to day-to-day activities.
Behavioural frameworks
Make your values actionable, and guide choices to bring your preferred culture to life.
Employee engagement and experience
Employee engagement, an empowering work experience, and an authentic and compelling EVP and employer brand help colleagues to thrive and make positive impacts.
We can help you meet these increased expectations, optimise employee engagement, experience and decision-making power, and build trust in more human leaders, while attracting and retaining the best people.
We can help with
Engagement strategies
Identify actions and define interventions to tackle workforce challenges and priorities.
Amplified employee voice
Retain colleague connection, and drive and maintain two-way dialogue.
A compelling EVP
Create and embed an authentic and persuasive employee value proposition that aligns to your purpose, brand and culture.
Optimised employee experience
Create a positive employee experience in the workplace and throughout the colleague lifecycle.
Employer brand design
Bring your EVP to life through an inspiring employer brand and creative touchpoints.
Collaboration and innovation
Shape programmes and interventions that help join up and open up organisations, across departments and locations.
Internal communications
Great employee communications unite your people behind strategic goals, build trust, smooth organisational change, manage reputation, provide direction and inspire action.
We can help you create the more authentic, human conversations that support your brand and culture, and focus colleagues on meeting customer needs, while working more efficiently, sustainably and safely.
We can help with
Internal comms audits
Ensure your messages land and deliver the impact and outcomes you need.
Refreshed comms strategy
Align communication strategy to business goals to underpin your organisational journey.
Impactful campaigns
Bring your stories and messaging to life through compelling copy and design.
Inspiring stories
Shape beliefs, create conversations, and supercharge how colleagues absorb and share information.
The Culture Diagnostic tool
Our easy-to-use, digital platform that helps you understand your current culture and create your preferred culture.
Product
The changing world of work
More than a third of employees looking for a new role say organisational culture is the main reason.
Employees who feel strongly connected to their culture are 3.7x as likely to be engaged.
Organisations that take a human-centric approach to transformation are 2.6x more likely to succeed.
Co-creating change initiatives with employees makes you 1.8x as likely to have a highly-engaged workforce.
Nine in ten HR leaders believe that to succeed, leaders must focus on the human aspects of leadership.
Colleagues who feel they belong are only half as likely to be looking to leave as those who do not.
You are more than 5x as likely to achieve high performance in a human-centric workplace.
Three-quarters of people believe that values and purpose are important when selecting an employer.
Our work
DSM
A global culture programme
Unilever
Encouraging innovation, and increasing productivity
Co-op
How organisational purpose can drive a powerful employee experience
WWF
A strategic planning toolkit to drive global stakeholder engagement
Network Rail (NW & Central)
A behavioural-design approach to colleague wellbeing
SEGRO
An internal communications brand to drive information security
Ricoh
A compelling EVP to articulate a winning employee experience
Redrow
Capturing the colleague voice
MTR Elizabeth line (MTREL)
A behavioural framework for organisational culture change
AstraZeneca
Integrating change communications and messaging
Southern Water
An ambitious behaviour-led brand to drive future resilience
Compass Group
Delivering behaviour change through an improved employee experience
Royal Mail
Putting sustainability at the heart of internal communications
Anglian Water
Strategy and brand to drive sustainable behaviour at scale
FCC Environment
A national health and safety behaviour change campaign
Biffa
A behaviour change campaign that prioritises everyone’s wellbeing
Unilever
Internal communications that put people at the heart of the business
tRIIO
Infographic design to engage employees in a joint venture
Together Housing Group
A narrative that inspires employees to support the change agenda
SIG plc
A campaign to engage employees in a new business strategy
Riverside Housing
Building a customer-first culture around organisational values
FCC Environment
A sustainable brand solution that aligns people with purpose
FCC Environment
Refreshing a brand and narrative to champion health and safety
The Crown Estate
One Team
Our clients say
“Thank you again for your creativity, flexibility, support and client-focus. You’ve really listened to our needs and understood who we are. We literally could not have done this without you!”
Diane MoodyDSM Global Lead Organization Development
“We were delighted with the multi-phased campaign that Corporate Culture devised and ran for us over a nine-month period. It was a tough brief for them to hit the right mix of being instructive and engaging without being patronising and they achieved it perfectly.”
Nick HughesDirector of Marketing and Communications, SEGRO
“When we needed to create and implement an employee change programme to a very tight timeline, Corporate Culture rose to the challenge, producing solutions that were both creative and realistic, with the tools to roll out and keep the message alive.”
Miles WatkinsDirector of Sustainable Construction, Aggregate Industries Europe
“The benefit of working with Corporate Culture is their ability to shape the ‘big picture’, and then come up with great creative ideas and pragmatic campaign plans that enable that to become reality.”
Mark PendlingtonFormer Group Director of Corporate Affairs, Anglian Water
“Working with Corporate Culture was a great experience from beginning to end. The project met all of my expectations 'a thousand times over‘, and is one of our key successes, not just of the year, but even three years on.”
Shaun DavisFormer Group Health & Safety Director, Biffa
“The high degree of consistency within the original values you put forward speaks to the quality of the process you guided us through, the quality of the work that you’ve done, and your resulting analysis. It’s been a pleasure working with you.”
Anne-Marie CoeFormer Associate Director of Internal Communications, BGL Group
“Amazing what can be done in very little time when everyone gets in the trenches together. The moment I knew we might just deliver this was sitting in the project room when your first version of the BCOP workbook was tabled – finally we saw a glimmer of hope that we could do something great.”
Ian SpenceProgramme Lead, Co-op
“It’s been a pleasure working with you on our new cultural framework. Your brilliant mix of insight and creativity not only helped us to refresh and refine our values, behaviours and purpose and made it easier to bring to life, but also informed our new employee recognition strategy. It’s great to see our colleagues engaging with the programme and understanding the role they play in living our culture by their day-to-day actions.”
Chalese BellamyHead of Brand & Corporate Communications, MTR UK
“It was a very rewarding experience working with Corporate Culture to refresh our values and help our people connect with them. The exploration sessions were fun yet powerful, and it was a pleasure to see the values resonating so strongly, with colleagues eager to make their own values-related pledges. It has really helped us plan our future journey in a way that takes everyone with us.”
Katie WallHead of Communications and PR, Wythenshawe Community Housing Group
Hot Topics
The human organisation
We are in the middle of the biggest shake up in the world of work for 100 years. And it’s increasingly evident that typical business models do not reflect these transitional times or our individual or social natures. We believe this is our collective opportunity to reimagine the world of work, and to reinvent the workplace as the Human Organisation.
Hot
topic
Employee Value Proposition (EVP) and employer brand
The impacts of global economic, social and political uncertainty are being felt keenly by organisations as many struggle to remain profitable, and meet customer and shareholder expectations. Many are also finding it harder to recruit and retain the skills and talents they need to remain competitive. Simultaneously, employee needs have shifted to place greater emphasis on flexibility, work-life balance and wellbeing in the workplace. How you can navigate these challenges, and help your organisation to thrive?
Hot
topic
Blog
Organisational resilience is the key to business success
6 ways to help your employees thrive during business change
Reinventing the world of work: Is your organisation fit for the future?
How human are our organisations?
Reports
6 ways to help your employees thrive during business change
Global economists continue to predict slow growth for 2023, as organisations worldwide battle the persistent impacts of the ‘polycrisis’ of record inflation, the cost of living, the climate emergency, evolving working practices and much more. The bottom line is that every organisation is exposed daily to enormous risk. There...
Thought leadership
Organisational resilience is the key to business success
There’s never been a better time to act. New research from Deloitte highlights a general expectation amongst global CEOs that market disruptions will continue, and at scale. And in the words of the WEF “the capacity to anticipate and adapt will increasingly be a competitive advantage in a future...
Thought leadership
Reinventing the world of work: Is your organisation fit for the future?
It’s an extremely challenging time to be in business. The World Economic Forum coined the term ‘polycrisis’ to articulate the scale of the problems we face today. With recession, record inflation, the cost of living crisis, the climate emergency, social instability, technology disruption, and post-pandemic changes to working practices,...
Thought leadership
Our clients
