Compass Group provides outsourced food and support services in around 50 countries at more than 55,000 client locations. And with sporting stadiums, hospitals, schools, offices – and even castles – forming part of the Group’s impressive portfolio, the safety of customers and colleagues is its number one operational priority.
To assist colleagues in promoting the Group’s global Safety First approach at a country level, it operates a digital asset management (DAM) portal, allowing local management teams quick and easy access to a range of consistently branded HSE templates and materials. However, it was felt that there was scope for colleagues to engage more with the portal and utilise its full potential. The Group also wanted to push the limits of the platform’s capabilities and create a more visually appealing aesthetic.
We started by auditing the contents of the portal, restructuring and relabelling the navigation and placement of assets, to streamline the user journey and encourage greater uptake of the desired behaviours: downloading and editing Safety First materials for local communication.
And to improve user experience and awareness, we accentuated key signposts and functionality through use of subtle design tweaks, clear calls to action (via banners and imagery), and the creation of easy-to-follow instructional video guides.
The result is an engagingly minimalist portal look-and-feel with a navigation that works for Compass employees, irrespective of territory and language.