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Hot topics Transport and travel

Solve your business-critical engagement challenges

With passenger numbers still falling short of pre-pandemic levels, sky-high fuel costs, an urgent transition to sustainable travel solutions, and the need to prioritise the passenger experience while keeping colleagues and customers safe, the transport sector faces an array of business-critical challenges. We have decades of experience helping organisations solve these problems. Let us help you navigate a way forward.

A challenging sectoral outlook

Our expertise and examples of our work

Sustainable travel

Despite the current crises, it’s essential that sectoral organisations continue to be future-focused and demonstrate positive impacts. We’ve worked with clients on supporting the modal shift towards more sustainable and active travel options.

With Essex County Council and local transport partners, we created the Stop.Swap.GO! campaign to engage and persuade residents to swap the car for more sustainable modes of travel, including the bus, bike and walking.


Employee engagement

Keeping colleagues engaged is both challenging and business-critical, particularly while we navigate a new world shaped by hybrid working and the economic crisis. It’s also especially difficult for service sector organisations, where disconnected employees can negatively impact not just organisational culture and productivity, but the passenger experience, and their own safety and wellbeing.

Through our expertise in employee engagement and behaviour change, we help clients keep colleagues safe, motivated, and inspired to champion the customer experience and deliver on organisational purpose and values.

We worked with Network Rail to help identify barriers to safety inherent in the signalling process, and recommend key opportunities for behavioural optimisation across this safety-critical element of the network.


Business performance

As well as selling tickets and mitigating reputational risk to enhance today’s business performance, it’s important to analyse the trends, define the probable future, and prepare for that too. Our insight-led strategies and collaborative sprints help clients build their own behavioural skills, and imagine, plan for and mitigate business-critical challenges, at scale.

We delivered a series of bespoke behavioural design sprints for Hitachi, not only to help encourage passengers to choose public transport in the cities of the future, but to embed the principles of behavioural design into its own future scenario visualisation.


Passenger experience

A safe, reliable, positive journey experience is critical to earning repeat passengers. That’s why we work with businesses across the transport sector to help prioritise and optimise the passenger experience. We ideate, test and implement solutions, from treating mobility as a service (MaaS) and connecting with passengers long before they’ve stepped foot on a mode of transport, to integrated transport systems that make it easy for passengers to travel door-to-door. And everything in between that enables a comfortable, stress-free, and safe journey for the passenger.

We delivered a targeted set of customer safety-focused recommendations to Govia Thameslink Railway based on direct, detailed ethnographic observation of passenger behaviours at three of its busy commuter stations.


We can help

As the UK’s leading transformational change agency, we have extensive experience of working with transport sector organisations to help bring strategies to life, foster positive cultures and inspire colleague, passenger and citizen behaviour change.

Our clients say

Our clients