Choiceology
Inspiring positive behaviour change with consumers and citizens
Behavioural insight and diagnosis
Contextual research, audience journey mapping and behavioural diagnoses, to deliver optimised, scalable and sustainable behaviour change outcomes for customers, communities and citizens.
Behavioural design and testing
Collaborative ideation, evidence-based design, optimised user experiences, and intervention prototyping, testing and iteration, to make desirable audience behaviours easier to achieve.
Behaviour change at scale
Insight-driven strategies, impactful nudges, and large-scale behaviour change campaigns, to maximise the reach and cut-through of your messaging and deliver sustained positive outcomes.
Our work
Network Rail (NW & Central)
A behavioural-design approach to colleague wellbeing
Behavioural audit and optimisation in a safety-critical environment.
Unilever
Time saving ideas
Encouraging the employee voice to drive innovation and productivity.
HSBC
Behavioural design and e-learning
Upskilling colleagues to improve the customer experience.
Wrap
Recycle Now
Engaging millions of citizens in sustainable behaviour change.
SEGRO
Keep it confidential
An internal communications brand to drive information security.
Essex County Council
Stop. Swap. Go!
A brand to create sustainable behaviour change at scale.
Sport England
Helping women and girls to get active
Creative design to drive behaviour change at scale.
NHS North West Coast
Your Diabetes Your Way
Co-creation and delivery of a key behaviour change intervention.
Essex County Council
Let’s Keep COVID in Check
Targeted behavioural interventions to build a Covid-safe culture.
FCC
Report it every time
A national health and safety behaviour change campaign.
Biffa
I for Safety
A behaviour change campaign that prioritises everyone’s wellbeing.
Compass Group
Drive Safe, Home Safe
An emotive behaviour change campaign to keep employees safe.
FCC
Safety, Let’s Keep it Going
Refreshing a brand and narrative to champion health and safety.
Anglian Water
Love every drop
Strategy and brand to drive sustainable behaviour at scale.
Anglian Water
Keep it clear
A behaviour change campaign to tackle a long-term problem.
Wrap
Love food, hate waste
A national strategy for sustainable behaviour change.
London Health Board
Get to know cancer
A behaviour change campaign to help people spot the early signs.
Liverpool CCG
Healthy Liverpool
A campaigning brand to underpin city-wide stakeholder engagement.
GMWDA
Right Stuff, Right Bin
A campaign to prompt and reward positive behaviour change.
Health behaviour change
The need for healthier behaviours has never been more pressing, as the nation continues to deal with the ongoing impacts of the COVID-19 pandemic, and health services under greater pressure than ever before. We understand these challenges and can help you inspire citizens, customers and colleagues to adopt positive health habits that stick.
Our thinking
How WWF is using behavioural science to help global citizens #SaveNaturePlease
The power of framing: using behavioural science to support employee mental wellbeing
Changing behaviours through social norming
Employee experience: Nine key trends in the post-pandemic world
Become an innovator (part 3): Embrace the power of ideas
Speaker session: How to achieve behaviour change on the big challenges
Events
It’s time to take another look at your employee value proposition (EVP)
Join Ian Barrow, our Head of Culture and Change, and Amy Burgess, Client Director in this free Zoom Discovery session to take a fresh look at your employee value proposition (EVP).
Discovery
Session
How to use behavioural insights to create healthier habits
Join Belinda Miller and Andrew Drummond in this free Zoom Discovery session to explore the simple things we can all do to create positive habits that stick.
Discovery
Session
Reports
The Future Proof Report
How can organisations and governments best respond to the challenge of global public health emergencies, economic instability, geopolitical turmoil, and the climate crisis? Our new report ‘Future proof: Eleven hacks to navigate uncertain times’ provides essential support for organisations seeking to understand these complex external factors, define their preferred...
The Innovation Report
Innovation for everyone: how to create innovative cultures Innovation doesn’t just belong in a lab, or with people directly responsible for creating new products or services. Innovation is for everyone. It’s for every colleague on every project, in every function of every organisation. Everywhere.This groundbreaking report – part two...