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SEGRO

Keep it Confidential

SEGRO is a FTSE100 listed owner, asset manager and developer of modern warehousing and light industrial property.

With a portfolio spread across the UK and nine continental European countries – and recent, well-publicised security breaches by government and large organisations permeating the public consciousness – SEGRO wanted to raise colleagues’ awareness of the importance of keeping information confidential, wherever they are.

To ensure maximum cut-through and reach across all locations and languages, SEGRO required a simple, unambiguous call-to-action, along with a set of easy-to-follow behaviours that could be adapted by all. Most importantly, creative had to be memorable and bring to life the positive campaign message, promoting continued responsibility without implicating a sense of blame.

Enter the Watchers and Listeners and the Keep It Confidential campaign: a multi-platform, darkly-comic series of animations and physical/digital touchpoint prompts, focusing on key behaviours for keeping things confidential when in the office, out and about, working remotely or socialising with colleagues and contacts.

“We were delighted with the multi-phased campaign that Corporate Culture devised and ran for us over a nine month period. It was a tough brief for them to hit the right mix of being instructive and engaging without being patronising and they achieved it perfectly with the use of animated figures, a dose of humour and clarity of message.”

Nick Hughes, Director of Marketing and Communications