Search Get in touch

An internal communications brand to drive information security

SEGRO is a FTSE100 listed owner, manager and developer of modern warehousing and light industrial property with a portfolio spread across the UK and nine continental European countries. It manages over £20bn of assets.

With well-publicised security breaches by government and large organisations permeating the public consciousness, SEGRO asked for our help to raise its colleagues’ awareness of the importance of keeping information confidential, wherever they are.

To ensure maximum cut-through and reach across all locations and languages, SEGRO required a simple, unambiguous call-to-action, along with a set of easy-to-follow behaviours that could be adopted by all.

Most importantly, the creative had to be memorable and bring to life the positive campaign message, promoting continued responsibility without implying a sense of blame.

Enter the Watchers and Listeners of our Keep It Confidential campaign: a multi-platform, darkly-comic series of animations and physical/digital touchpoint prompts, focusing on key behaviours for keeping things confidential when in the office, out and about, working remotely or socialising with colleagues and contacts.