Building a communications strategy for sustainable business
The construction sector has significant impacts on the world around us – from its use and reuse of materials and its energy consumption, to the number of people it employs and the skills it generates. By taking a sustainable approach to business, construction companies have immense potential to enhance the social, environmental and economic capital of the communities where they operate.
Leading UK homebuilder Redrow takes sustainable business seriously, and asked for our help to frame, articulate and share its strategic approach to responsible building.
Our solution was a brand strategy and identity, and a communications hierarchy to share Redrow’s actions and impacts with colleagues, customers, communities and other stakeholders, and give line of sight to its core purpose of creating a better way to live.
A key communications output featuring this new brand positioning is Redrow’s Social Impact Review. We worked with the Redrow team to imagine, write and design this visually engaging, evidence-based publication, which details Redrow’s successes over the preceding 12 months in delivering against its three-fold purpose of creating thriving communities, valuing people and building responsibly.