Category: Our Thinking

Let’s start with a definition… Behaviour-led design uses the latest behavioural science insights to shape the creative process, and design outputs...

A top priority for all transport operators is, of course, ensuring passenger (and colleague) safety. An integral and essential part of...

It can be tricky to get an objective view of where you are on your culture journey, especially when you’re immersed...

ChatGPT is an example of a Large Language Model (LLM), known colloquially as an A.I. chatbot or virtual assistant. There are...

I was in Sardinia in May with my climate-sceptic buddy. His personal view is that climate change may be happening, but...

In today’s fast-paced world, where convenience can take precedence over personal wellbeing, it’s crucial to find ways to incorporate physical activity...

This blog series explores the shared characteristics of innovative people and organisations, with a particular focus on what innovators think, feel,...

In my previous article on prosocial behaviour, we looked at how we can present information in a particular way to encourage...

This blog series explores the shared characteristics of innovative people and organisations, with a particular focus on what innovators think, feel,...

In the transport industry, the wellbeing of colleagues and employees is at the forefront of organisational priorities. From road accidents to...

Have you ever asked yourself any of these questions: How do we frame our journey, share our story, and align our...

We’ve recently been reflecting on the challenges we all face on climate, society, environment, biodiversity etc., and on the fact that...