Make your EVP work harder

Employees are looking for new job opportunities at the highest rate in a decade, while at the same time recruitment levels are falling and a third of organisations have hard-to-fill vacancies. It’s a challenging time for businesses to recruit and retain talented employees, but your Employee Value Proposition can help.

Save money, boost engagement and performance
Your EVP articulates what it means to work for your organisation. At its heart is a promise by the organisation of what it will offer its people and what it wants in return.

A powerful EVP used effectively can help you to:

Attract more of the right people
A compelling EVP has the potential to attract up to 20% more candidates, helping you find the right people fast and reduce recruitment costs.

Bring culture to life and increase engagement
A well-defined EVP articulates the values that drive your culture, and the behaviours needed to live it. Employees who feel connected to their culture are 3.7 times as likely to be engaged at work.

Boost the bottom line
Organisations with stronger engagement benefit from twice the profit, 2.5 times revenue growth, 12 times higher customer satisfaction, and 18% higher productivity.

Build belonging
An effective EVP unites colleagues and teams to strengthen belonging. 54% would leave their job if they didn’t feel this sense of belonging.

Retain and grow top talent
Organisations that activate and deliver on their EVP promises can reduce employee turnover by 70%, a major saving given that replacement can cost up to 2 times of salary.

Deliver impact and value
We bring decades of experience, a tried-and-tested methodology and unique expertise in strategy, culture, behaviour change, and communications to ensure clients deliver maximum impact and extract maximum value from their EVP.

We can help you to:

Define your organisational essence
In-depth diagnostics that capture the essence of who you are, what you stand for, what your employees want and need, and what differentiates you as an employer.

Craft your compelling proposition
Collaborative co-creation techniques to develop an authentic and compelling articulation of your EVP that helps build understanding, pride and a sense of opportunity.

Bring your EVP to life
Storytelling, cohesive and clever communications, and visual branding to share your EVP and connect and resonate with all audience segments.

Embed it into the employee experience
Insightful touchpoint mapping and toolkits to embed your EVP across the employee experience lifecycle and identify any gaps, particularly in the “moments that matter.”

Activate your EVP now
We can help you find the best way to attract, inspire and retain the best people for your organisation by creating and embedding an authentic and persuasive employee value proposition that aligns to your purpose, brand, and culture.

To find out more, please get in touch with us at info@corporateculture.co.uk