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Aakanksha Ramkumar

Behavioural Consultant

Aakanksha is a multidisciplinary behavioural scientist, with MScs in Applied Behaviour Analysis and Behavioural Science for Management. She incorporates the latest research, insights, and thinking on behavioural science into a wide range of work, and has recently developed behavioural design solutions with Hitachi, HSBC, United Utilities, Network Rail, Barclaycard and Essex County Council. She is especially passionate about projects that tackle misinformation and discrimination and encourage diversity and inclusion, impactful environmental behaviours, and effective and inclusive policy-making.

Changing behaviours through social norming

Humans are inherently social beings and, therefore, in moments of uncertainty, we often look to others around us to understand what...

Support your employees’ mental wellbeing through behavioural science

Moving past the pandemic As key rules of the UK’s pandemic response – e.g. work from home guidance and mask wearing...

Workplace diversity and inclusion through a behavioural science lens

Behavioural science is the study of decision making. It combines a range of disciplines such as behavioural economics, social psychology, sociology...

The power of framing: using behavioural science to support employee mental wellbeing

The power of framing: using behavioural science to support employee mental wellbeing What is behavioural science? Behavioural science is the science...