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Check out our latest thinking.

‘How we do things around here’ – a checklist for developing your culture
Developing a framework that aligns values to vision and business strategy isn't the endpoint. Here's a checklist for developing your culture.

Thinking About Design Differently – Design Manchester 2018
By involving the creative team at every step of the process, new values and benefits can be brought to a project....

Audience Segmentation: Does One Size Fit All?
When it comes to your employee audiences, are you guilty of taking a ‘one size fits all’ approach? Here are five...

How to influence behaviour in business
Navigating the world of behavioural insights can be tricky. For cost-effective, proven, and successful interventions, we use these four guiding principles.

Six ways to make your organisational change sustainable
Make transformational or organisational change easier and more sustainable with these 6 tips based on real-life work experiences.

Employee voice: how to engage employees by listening
What is employee voice? Employee voice (where an organisation sees its people not as the problem, rather as central to the...

The behavioural science behind user experience
Here are 7 of the most applicable and powerful cognitive biases that, once understood, can help you design a user experience...

Brand width
In the fresh, volatile world of tech start-ups, businesses must expand their brand to include company culture, or risk being branded...

Nudgestock ’18
Nudgestock is a shot of inspiration, innovation, ideation and insight. Its value and uniqueness comes from the brilliantly eclectic mix of...

Birmingham Calling – BDF 2018
Exposure and openness to inspiring ideas, rather than business card swapping and showreels, is what makes a great design festival experience.

Creating character through purpose
This short animation illustrates and exemplifies how putting purpose at the core can create a powerful, characterful brand.

The Call of Nature
This World Water Day we’re exploring the subconscious influences at play when we answer the most basic call of nature. It's...