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How on Earth

Sustainable branding and communications

Every organisation has a sustainability message or a story to bring to life, whether connecting colleagues to purpose and strategy, visualising the preferred future, encouraging stakeholders to share common goals, or helping people understand their role in achieving these objectives. 

Responding to the challenges to climate, business and society requires taking many people on your journey. That means behaviour-driven brands, communications and interventions that help overcome barriers to change, prompt motivators for action, harness people’s passions, create a sense of ownership, momentum and urgency, and deliver scalable impacts. 

We can show you the way. Our sustainable branding and sustainability communications are based on what makes people tick; everything we do is shaped by our fundamental understanding of the latest behavioural science on how to work with the reality of human decision-making and not against it.

Branding and design

You want people to buy in to your organisational or campaign vision and adopt new behaviours that help bring your preferred future to life. This requires an uplifting and inspiring brand and brand language that creates impact and memorability, and captures the essence of the journey and everyone’s essential part in it. 

Our design brings sustainable brands, campaigns and strategies to life, with transformational creative and compelling narratives that truly connect, resonate and inspire. We have decades of experience in behaviour change communications, with a deep understanding of how people process and react to design, on both the conscious and unconscious levels. 

Our team of designers and writers works alongside strategists, researchers and behavioural scientists to create effective and impactful design, messaging and tone of voice that is optimised to deliver positive, lasting change.

We can help with…

Brand narrative

Create inspiring, persuasive brand narratives and names that encapsulate your organisational or campaign purpose and story, to resonate with all of your audiences emotionally and rationally.

Brand design

Design compelling visual identities, bring them to life with core brand assets, and ensure consistency through toolkits and brand guidelines.

Brand experience

Bring your brand to life through a wealth of behaviourally-focused design outputs, across physical, digital and motion, social and ambient channels. 

Communications planning

Impactful and effective sustainability communications can have a huge influence on your audiences’ propensity to act, and your reputation as a sustainable brand. Increasingly, audiences want to see credibility from the brands and organisations they work with or buy from. Evidence-based, authentic messaging is essential for positive engagement: no greenwashing or weasel words. But we know that these are big, complex topics, and people want to be able to understand your aims, activities and progress in a way that’s relatable to how they interact with you, and the impact you have on their lives.  

We can help you develop sustainability communications and programmes to deliver change at scale. Our strategic planning process will ensure you can properly define and segment your audiences, in order to tailor messages, as well as map out your communication over time. This ensures that immediate and longer-term priorities are aligned and connected. 

By using effective and impactful design we can visualise complex ideas and messages simply, and bring sustainable strategies to life. And by drawing on our deep understanding of human behaviour we can motivate the action needed by your customers, communities, stakeholders or employees to help you achieve your goals and deliver positive, lasting change. 

We can help with…

Communications campaign development

Create impactful communication campaigns to bring your strategic narrative and sustainability strategy to life.

Journey mapping

Map out your overarching communication programme journey to outline key phases, milestones and streams of activity.

Sustainability programmes

Design activities and interventions that help overcome barriers to change, prompt motivators for action, harness people’s passions, create a sense of momentum and urgency, and deliver scalable impacts.

Want to discuss a sustainable branding and communications project?

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