Make your EVP work harder – event highlights
We’ve been talking a lot lately about Employee Value Propositions. It’s a hot topic for many, with a recent study of Chief HR Officers indicating that 72% said they needed to update their EVP in 2025.
We held our latest Discovery Session with members of our network on Thursday 11 September, to talk about all things EVP.
Top takeaways
Thirty-five percent of attendees at our session have an EVP in place, with 17% currently developing one, and a further 23% looking to refresh theirs.
There are multiple and tangible benefits of having an EVP, including attracting and recruiting more of the right people, bringing culture to life, retaining and growing talent, increasing engagement, improving commercial performance, and building a greater sense of belonging.
Out of these, recruitment continues to be a key challenge, with 64% employers planning to recruit, and 32% of leaders citing talent scarcity as challenging. We saw this reflected in the experience of our attendees, with attraction of talent the primary focus for our session attendees, with 23% selecting this as the main goal of their EVP.
Engagement also continues to be important, 17% of our attendees said engaging employees was their top EVP priority. Last year, global employee engagement fell, costing the world economy US$438 billion in lost productivity. Organisations with stronger engagement benefit from twice the profit, 2.5 times revenue growth, twelve times higher customer satisfaction, and 18% higher productivity.
What was most interesting was that most attendees felt all these EVP goals were relevant to them, showing that having an EVP can help you address multiple people challenges, and therefore ‘work hard’ for your organisation.
Common challenges
We covered the ‘Five steps to EVP success’ including defining your EVP goals and how to craft a compelling proposition. But it is what you do with it that counts, and so we talked around how to bring your EVP to life and embed it into the colleague experience, as well as understanding some of the most common challenges people face in doing so.
Our attendees said the biggest challenges were around getting buy in and consensus from stakeholders, developing an EVP for an organisation going through change, and aligning their EVP with other frameworks such as values and behaviours.
Let’s Talk About What Matters to You
If you would value a conversation about EVP then please get in touch with us now at info@corporateculture.co.uk
Our attendees said they found our session useful and insightful, so for anyone who missed it the first time, we will be running the session again in the coming weeks. Watch this space for more information.
