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Posts tagged: Design
The online experience is a critical part of maintaining your brand’s relevance. Here's why you should revisit your company's online brand...
The behavioural science behind user experience
Here are 7 of the most applicable and powerful cognitive biases that, once understood, can help you design a user experience...
Birmingham Calling – BDF 2018
Exposure and openness to inspiring ideas, rather than business card swapping and showreels, is what makes a great design festival experience.
Non-alcoholic breweries: policy, branding, and messaging
As a man who likes beer, but sometimes (very occasionally) doesn’t want the alcohol, my attention was caught by an article...
Using insight to deliver killer creative
If you want design to have cut-through, memorability, and achieve real results, the key is usually in the quality of the...
Designing out complexity
Many employee and stakeholder-focused messages, especially those that share organisational strategy or encourage people to embrace preferred behaviours, can feel inherently...
Moving Pictures: Achieving cut-through with animation
Thirty-thousand years ago our distant ancestors daubed pictograms of wild animals and proud hunters on their cave walls. These powerful totems...
Putting character into your brand
What makes us love (or hate) some brands or cultural objects, and be indifferent to others? Why can one smartphone maker,...