Training: Build behavioural design skills to supercharge your in-house communications
We are delighted to announce the launch of our new behavioural science skill-building offer, specifically designed for professionals working at the forefront of the public sector who want to improve the effectiveness of their communications.
Achieve cut through
Facing a web of complex interrelated challenges and an expectation to do more with less, how can you use behavioural design to influence citizens to make healthier, greener, fairer choices?
What tools can you use to persuade and motivate people within a climate of mistrust and misinformation driven by always-on media?
How can you frame messages to achieve cut through and change actual behaviours?
Use proven strategies
Suitable for colleagues working in communications and design roles, this new course will help anyone wanting to change behaviours around public health, active travel, resource efficiency and the circular economy.
Packed with case studies, you will learn from best practice and see how expert practitioners apply behavioural insights to increase the effectiveness of communications and campaigns.
We will show you how to use proven behaviour change strategies and techniques to encourage citizens to make better choices for themselves and their communities.
You will gain deeper insight into biases and motivators and receive practical tools to instantly apply to your own work wherever you are on your behaviour change journey.
Meet the team
The course will be taught by:
Belinda Miller, Insight Director, Ian Birkett, Creative Director, Aakanksha Ramkumar, Behavioural Insights Specialist, and Andrew Drummond, Behavioural Consultant.
For over 25 years, our team has delivered insight-led, award-winning interventions proven to measurably change behaviours for organisations including Defra, WRAP, NHS, WWF, over 50 local authority and health organisations, together with many water and energy companies.
Find out more and register your interest in the course by contacting Elaine.
