Congratulations to Water UK, Ofwat and MOSL for their hugely successful Open Water campaign, which has already helped more than 22,000 small and medium-sized businesses find a better deal for their water.

The campaign launched ahead of the opening up of the water market in England on 1st April. It used a highly-agile and targeted approach to online marketing across specialised media channels such as Teads video, Radium One, Captify, LinkedIn and trade media sites. A range of collateral was also produced for industry and trade partners to spread the message. And with 22,539 ‘switchers’ and counting, that message is definitely getting through.

Here’s to many more SMBs tapping into a better water deal.

Find out more

For more on Open Water, visit or read our case study here.